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Like many professional marketers, I glance at what Seth Godin has to say, once in a while. Mostly, it’s high-level words of wisdom for any business, with the view that marketing is part of every contact anyone has with the business.

Implementing a Successful Internet Marketing Strategy

A website without a strategy is like driving through the jungle without a road to follow – you’re bound to get lost before you get very far! After all, there is a reason for every website’s existence – whether it’s revenue or awareness – that justifies its existence. Defining the reason for creating your website [...]

The Key to Long Term, Sustainable Internet Marketing

In the fast moving Internet arena, it is easy to jump from marketing effort to marketing effort, trying to keep up with new techniques and technologies online. Some of us get fatigued by the pressure and information overload.
Here are a few ways to get into Internet Marketing, and build a long term Internet Marketing portfolio.    [...]