What’s in a Name?

I just changed the URL for this blog from http://carl-johan.hunefalk.com/ to the more manageable http://callehunefalk.com/.
The reason? It’s a lot easier to communicate URLs without dashes and periods. My full name is Carl-Johan Hunefalk, but as is the custom in Sweden (where I am from), I’ve had the nickname Calle my whole life.
When I [...]

Illness causes a blog’s near death

It’s been over two months since I posted to this blog. Not because of laziness or lack of motivation, but because I have come down with an illness. It’s called Thyroid, and it is thoroughly unpleasant.
Not that blogging is the cause of this illness, but theoretically stress could be a contributing factor. I had not [...]

New affiliate networks in a down period

I haven’t been able to post much to this blog lately, since I am busy working on a consulting project. However, I’d just like to mention that this blog is still alive, and will be kept alive in the foreseeable future.
I have just added two new affiliate networks in Denmark to complete that list. If [...]

Online Video Ad Guidelines

The Interactive Advertising Bureau (IAB) has put together some guidelines for video ads online.
The new guidelines cover three basic forms of online video ad formats: linear ads, non-linear ads and companion ads.

ClickZ: IAC Leaves DoubleClick for Atlas IAC Leaves DoubleClick for Atlas

IAC Advertising Solutions has switched ad servers, abandoning DoubleClick in favor of aQuantives Atlas.
The ad sales division of IAC/InterActiveCorp said its goal in making the move was to consolidate IACs myriad Web properties into a single media ad serving platform using the latest available technology. It said the move to Atlas will allow it to [...]

Yahoo buys Blue Lithium

Yahoo agreed to buy advertising network Blue Lithium for $300 million this week, a deal that adds to a string of industry acquisitions and signals a growing new direction for online ads.Blue Lithium, based in San Jose, Calif., specializes in selling performance-based display ads across a network of Web sites. Like search-related text ads, performance [...]

TradeDoubler acquisition of IMW Group

TradeDoubler announced today, July 26th, 2007, the acquisition of the IMW Group, with the two search marketing companies The Search Works and The Technology works. The acquisition places TradeDoubler as one of the largest online marketing companies in Europe.
The acquisition provides a lot of synergies for TradeDoubler and the acquired IMW Group. The product offerings [...]