Affiliate Marketing Best Practice
Posted on March 3rd, 2009 by Calle
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Filed under: Performance Marketing
Tags:Affiliate Marketing, Best Practice, Guidelines
Affiliate Networks in Europe: United Kingdom
Posted on May 21st, 2008 by Calle
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Filed under: Performance Marketing
Tags:Affiliate Marketing, Affiliate Networks
Top 10 Mistakes Affiliate Advertisers Lose Money On
Posted on April 17th, 2008 by Calle
There are a number of misconceptions and mistakes made when it comes to affiliate marketing. Here are 10 common mistakes that I have collected from my time at TradeDoubler, Europe’s largest affiliate network.
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Filed under: Performance Marketing
Tags:Affiliate Marketing, Affiliate Networks, Tips
Affiliate Networks in Europe: Sweden
Posted on April 14th, 2008 by Calle
Affiliate marketing is not rocket science, but it requires some good affiliate management to be really successful at it. For one thing, a lot of times affiliate marketing is best optimized per market. If you can get a good pan-European deal with one affiliate network, you should probably go for that. However, it may pay [...]
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Filed under: Performance Marketing
Tags:Affiliate Marketing, Affiliate Networks, Sweden
Affiliate networks in Europe: Denmark
Posted on March 19th, 2008 by Calle
I have compiled a list of affiliate networks in Europe. Starting out with Denmark, since I am located in Copenhagen. This is a brief overview, designed to be a starting point for advertisers and publishers focusing on Europe.
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Filed under: Performance Marketing
Tags:Affiliate Marketing, Affiliate Networks, Denmark
TradeDoubler Gross Profit Growth
Posted on February 1st, 2008 by Calle
TradeDoubler has released their Full Year Report for 2007. The report shows a growth in Gross Profit, with transaction margins at a stable level.
In 2008, TradeDoubler will continue the rollout of td Searchware 4, the next generation of the BidBuddy search management software, which was part of an acquisition in 2007.
TradeDoubler – Investor Relations
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Filed under: Performance Marketing
Tags:Affiliate Networks, News, Performance Marketing
Challenges in getting advertising spend online
Posted on December 19th, 2007 by Calle
Online advertising jumped 25 percent this year, raking in a cool $20 billion, but Internet executives say that figure could have been even higher if advertisers had reliable and consistent ways to measure online audiences.
The challenge is that there is no standard for online metrics – both what to measure and how to measure it.
Advertisers [...]
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Filed under: Performance Marketing
Tags:Advertising, Internet Marketing, News
Understanding affiliates
Posted on September 7th, 2007 by Calle
PR-GB.com has written a short article on affiliate management, which may be interesting to those who are unfamiliar with the concept. The article is called Understanding affiliates.
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Filed under: Performance Marketing
