This does pose an interesting challenge, although I’d love to hear some feedback on best practices and (ethical) shortcuts to achieve a better ranking for my own personal “brand name” Calle Hunefalk.

I would love to get your comments below.

Why use a Motivational Slogan?

In a sense, the name speaks for itself – a catch phrase to use for motivation as well as marketing. A business plan normally includes a Vision statement as well as a Mission statement – but a slogan? Well, I needed a phrase to use both for my own motivation and for my marketing – a phrase based on a story – so I came up with the Motivational Slogan. I use it anywhere I focus on marketing – from business cards to social media.

Unlike a slogan used by businesses, this is slightly longer, and could be used as a Vision statement if I didn’t have one already.

What does it stand for?

Each word in my Motivational Slogan is carefully selected to match my skills, interests and objectives. Each individual has his or her own interpretation of the meaning of the words, which is why I am describing my selected interpretation here.

Balanced Leadership

Balanced Leadership involves a focus on creating a sustainable business model (for me as a person) with a long term focus on ethics and social responsibility. Balancing Rights and Responsibilities is important to me.

Balanced

Balanced means a strategic focus on a division of efforts so that each gets a strategically selected share, based on business objectives and needs and interests of individuals performing tasks. This includes balancing my own tasks as well as those that work for and with me. Additionally, my goal is to achieve a balance between areas of life, including work and private/family life, health and spiritual needs, and social life.

Balance also signifies a healthy living for myself and my stakeholders (all the people I’m in contact with). Finally, balance also involves techniques for staying focused, based on the belief that you need to relax to focus and be creative (and thus learn and evolve).

Leadership

Leadership includes the focus of leading others in business and in life. To lead, you do not necessarily need to be a manager or have formal authority. This focus includes transformational leadership (as I understand as separate from Change Management), innovation and motivation.

From my skills perspective, Leadership also involves Management of Projects and Outsourcing, including planning and processes.

Global

The Global aspect is a focus on cross-cultural, international (as opposed to multi-national) and localized (culturally and lingually) communication, challenges and opportunities.

Marketing

In my Personal Business Plan, Marketing is exclusively Online Marketing, and activities impacting online marketing. It involves the entire marketing process, including the classical AIDAS model, spanning from advertising and PR, through sales, to customer service and retention. Part of online marketing is also tracking and results measurement.

Technology

As with Marketing, Technology only includes Web Technology in my Personal Business Plan. My technology focus has two subparts – innovative development along with tasks effectiveness and automation. Combined with Leadership, Technology involves IT Management, as relevant to Online Business.

The Motivational Slogan

It is important to clearly define your slogan, for a couple of reasons. One, it sets you apart from your competitors – only you have the unique definition of the Motivational Slogan you have written. Also, it limits your playing field (as long as you stay within your own defined boundaries) to focus on areas that match your skills, interests and objectives.

Defining your Motivational Slogan shouldn’t be taken too lightly – a really good one can really keep you motivated – but don’t spend more time on planning than you do on actions that follow your plan.