PR-GB.com has written a short article on affiliate management, which may be interesting to those who are unfamiliar with the concept. The article is called Understanding affiliates.
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Filed under: Performance Marketing
Yahoo agreed to buy advertising network Blue Lithium for $300 million this week, a deal that adds to a string of industry acquisitions and signals a growing new direction for online ads.Blue Lithium, based in San Jose, Calif., specializes in selling performance-based display ads across a network of Web sites. Like search-related text ads, performance [...]
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Filed under: News
