Trend watching top 5 tips

Posted on October 11th, 2007 by Calle

Trend spotting can be fun. Makes you feel in the now and in the know. But that alone is not necessarily going to make you or your company more money. Trend watching should ultimately lead to profitable innovation.
Read more on trendwatching.com’s Want to be a better trend watcher? Our top 5 tips

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Filed under: Trends

ClickZ: IAC Leaves DoubleClick for Atlas IAC Leaves DoubleClick for Atlas

Posted on October 4th, 2007 by Calle

IAC Advertising Solutions has switched ad servers, abandoning DoubleClick in favor of aQuantives Atlas.
The ad sales division of IAC/InterActiveCorp said its goal in making the move was to consolidate IACs myriad Web properties into a single media ad serving platform using the latest available technology. It said the move to Atlas will allow it to [...]

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Filed under: News