What’s in a Name?

I just changed the URL for this blog from http://carl-johan.hunefalk.com/ to the more manageable http://callehunefalk.com/.
The reason? It’s a lot easier to communicate URLs without dashes and periods. My full name is Carl-Johan Hunefalk, but as is the custom in Sweden (where I am from), I’ve had the nickname Calle my whole life.
When I [...]

Balanced Leadership in Global Online Marketing & Technology

The title of this post is the phrase that I use as a Motivational Slogan in my Personal Business Plan.
Why use a Motivational Slogan?
In a sense, the name speaks for itself – a catch phrase to use for motivation as well as marketing. A business plan normally includes a Vision statement as well as a [...]