In the series of listing affiliate networks in Europe, the turn has come to the UK. British advertisers obviously have a lot more affiliate networks to choose from than countries like Sweden and Denmark, but the competition is a lot tougher as well. In general, if you are a UK-based business, consider the age, size and growth rate of each affiliate network, before you join.

This is a list of affiliate networks available in the UK.

• TradeDoubler. Europe’s largest affiliate network has its largest market in the UK. This leading affiliate network should be considered when opening an affiliate program in the UK.
• Affiliate Window. The Affiliate Window network has gotten good reviews in the UK and are on the top of the list of affiliate networks in the UK. If you are a UK only e-Commerce advertiser (Business-to-Consumer), Affiliate Window should be evaluated.
• Affiliate Future. You can see Affiliate Future’s current clients on this list. If you are in a related business or industry, you may find affiliates that perform well in your industry at Affiliate Future.
• Commission Junction. The one European market where CJ is doing well is in Great Britain. If you are targeting the English speaking markets, globally, then CJ might be an option for you. Otherwise I would recommend a different network.
• ClixGalore. An affiliate network in English speaking markets, as well as Japan and India. They make bold claims of their own size on their website, but then again, don’t most affiliate networks?
• WebGains. WebGains is AdPepper’s solution for an affiliate network. The UK is WebGains’ largest market, although they are not the biggest UK affiliate network.
• Zanox. Zanox are expanding in the UK and *may* be an affiliate network for you, if you want a pan-European account management of your affiliate programs. In that case, evaluate Zanox side by side with TradeDoubler, WebGains, and perhaps CJ.
• Buy.at. Buy.at claims to be the second largest UK affiliate network – measured in number of affiliates, advertisers, revenue or something else, I don’t know. However, it’s certain that you should include Buy.at when evaluating which network(s) to start up in. Similar to CJ, Buy.at has precense in the USA and the UK.

There are too many UK affiliate networks to review all, but here is a list of additional affiliate networks you may want to consider, especially if you are not a general B2C advertiser. Some affiliate networks have specialized in niche areas, like Holiday Affiliates below.

• Paid On Results claim to have exceptional reporting and metrics for advertisers.
• Click2Sell. The Click2Sell offers a very non-objective comparison of itself and “everyone else”.
• OMG UK. OMGUK.com has a few hundred affiliate programs, with a majority in the Finance industry, like insurance and credit cards.
• Profitistic. This affiliate network boasts no set-up fees.
• Filinet. US-based affiliate network.
• FastAdvert. Small affiliate network, although it’s been around since 2001. For most advertisers, not the best choice, since a lot of ads include pop-ups and non-standard scripts.
• ClickBank. US-based product marketing affiliate network.
• StellarAds. This affiliate network has the US as primary focus, although it’s available in the UK.
• FireLead.
• Z-Mirage.
• Mirago offers Pay-Per-Click (PPC) and Contextual advertising.
• ePurple Media. Affiliate network in the UK, US and India.
• IncentaClick. US-based affiliate network.
• Clash Media. Affiliate network in the UK, US, Scandinavia and Germany. Started in 2006.
• ClickXchange.
• NetKlix.
• Holiday Affiliates. Affiliate network specializing in Travel affiliate programs.

Although there are other affiliate networks listed for the UK on various websites, the ones not listed here were unavailable at the time of writing. If you know of an affiliate network in the UK that is not listed here, please let me know by commenting below or sending me an e-mail.

Filed under: Performance Marketing
Tags:Affiliate Marketing, Affiliate Networks