When for a number of reasons, I decided to change the name of this blog, I hadn’t calculated the implications in SEO efforts needed to compete with myself. Now using Calle Hunefalk (note the link for a little SEO value), I am up against about 85.000 search results in Google, compared to some 400+ for “Calle Hunefalk” (Google).

This does pose an interesting challenge, although I’d love to hear some feedback on best practices and (ethical) shortcuts to achieve a better ranking for my own personal “brand name” Calle Hunefalk.

I would love to get your comments below.

Filed under: Personal Branding, Search Engine Optimization
Tags:Calle Hunefalk, Online Marketing, Online Marketing Strategy, Personal Branding, SEO

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