Comments on: Implementing a Successful Internet Marketing Strategy

By: Carl-Johan

Carl-Johan — Sun, 18 May 2008 10:36:50 +0000

@Gab, thanks for the feedback. I’ll incorporate that into my future posts.

@website design, actually I’ve seen examples of websites that were not designed specifically to sell, and that probably weren’t based on a genious marketing strategy, that have been incredibly successful bacause of the product it sells. If it’s enbough of a viral value in the product, people will start spreading the word…

By: website design

website design — Mon, 12 May 2008 10:59:18 +0000

Developing a successful internet marketing strategy is an essential part of your online success. In order to succeed, you must develop and implement a strategic plan that includes all of the following:

• A great product
• A web site specifically designed to sell
• A killer marketing strategy

Each step plays an important role in your overall strategy and must be developed to its fullest potential. If even one step fails, your chances of success will be minimal.

By: Gab Goldenberg

Gab Goldenberg — Mon, 12 May 2008 00:22:54 +0000

Nice, easy to follow overview for top level managers, Johan. If I might suggest one way to improve it, I’d say that the intro should clarify what the following 6 points are about ; what’s the theme?

By: Online Marketing Savvy Saturday Links with Web Success Diva

Online Marketing Savvy Saturday Links with Web Success Diva — Sat, 10 May 2008 21:10:07 +0000

[...] lastly, and excellent blog post — Implementing a Successful Internet Marketing Strategy. There are tools and resources listed that even the Diva was not aware [...]

By: Carl-Johan

Carl-Johan — Fri, 09 May 2008 14:05:10 +0000

Hi Antiques,

SEO is good, but it doesn’t cover a whole online marketing strategy. For example, e-commerce don’t always have to be best at SEO or SEM, if their affiliates are. Although you should definitely put resources into SEO, it’s important to be aware of other channels, and why or why not to use each one.

//Carl-Johan

By: Antiques

Antiques — Fri, 09 May 2008 13:50:29 +0000

One can never underestimate the importance of search engine optimization. Great placement leads to great traffic.

By: Carl-Johan

Carl-Johan — Fri, 09 May 2008 13:44:48 +0000

Thanks, Thomas.

I’ve considered writing a comprehensive e-book on the subject, including some comments from experts in each area. I’d love it if you would want to contribute on the campaigns subject – I know you’re an expert on that.

Cheers,
Carl-Johan

By: Thomas Hartmann

Thomas Hartmann — Fri, 09 May 2008 13:29:07 +0000

Highly relevant and interesting article. The unprofessional approach often taken toward online strategies, even in bigger companies, is surprisng considering the options and future possibilities the media contains. Providing a step by step approach to the matter is ingenious and should be applauded.

Perhaps it would be an idea also to create a more simple version set up as a step by step manual guiding a website owner through the first difficult steps of formulating a clear online strategy. This version is ver advanced and might “scare” people from getting started…

Well done Carl-Johan!