Please leave your €1 at the sidebar
Like many professional marketers, I glance at what Seth Godin has to say, once in a while. Mostly, it’s high-level words of wisdom for any business, with the view that marketing is part of every contact anyone has with the business.
Well, here is a courtesy from Seth that I have been using once in a while, to bloggers that write posts that are very useful to me. I leave a small ‘tip’ by clicking on an ad next to their post – it has to be something relevant to me, but if I see one, I will click it.
That is to say to the author: ‘Thank you for taking the effort to provide such useful content for me – here’s a few cents from your advertiser’. Once in a while, I actually take action on the landing page, but my conversion rate is probably below half a percent.
Instead of saying “I’m too smart/busy” to click on ads, consider helping the person who took the effort and helped you with the information you received. Don’t overdo it – but just do it once in a while.
Have you considered tipping your fellow bloggers?
Filed under: Internet Marketing
Tags:Internet Marketing, Online Courtesy
Hi Carl,
That’s a thought to think about.
But what do you do when there is no ad on a blog? Like on Seth’s Blog.
You can’t give any tip for the author’s good writing. You only can reward him with a link or something else to give him more popularity.
Regards,
Anton
Hi Anton,
I would only click on an ad that is relevant to me, on a blog’s post page. That way, there is still a chance that I would buy from the advertiser – now or in the future.
If there are no ads, there’s not much you can do. In the case of Seth Godin, you could support him by using Squidoo for example, but that will not give him feedback on a specific post.
Where possible, I would post a comment instead (or also), to let the author know that I appreciated the post.
If there are no other actions on a blog post page, there’s not much you can do – except perhaps ping back from your own blog.
Cheers,
Carl-Johan
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