The Interactive Advertising Bureau (IAB) has put together some guidelines for video ads online.
The new guidelines cover three basic forms of online video ad formats: linear ads, non-linear ads and companion ads.
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Filed under: News
Tags:Advertising, Video
Online advertising jumped 25 percent this year, raking in a cool $20 billion, but Internet executives say that figure could have been even higher if advertisers had reliable and consistent ways to measure online audiences.
The challenge is that there is no standard for online metrics – both what to measure and how to measure it.
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Filed under: Performance Marketing
Tags:Advertising, Internet Marketing, News
