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Like many professional marketers, I glance at what Seth Godin has to say, once in a while. Mostly, it’s high-level words of wisdom for any business, with the view that marketing is part of every contact anyone has with the business.

Implementing a Successful Internet Marketing Strategy

A website without a strategy is like driving through the jungle without a road to follow – you’re bound to get lost before you get very far! After all, there is a reason for every website’s existence – whether it’s revenue or awareness – that justifies its existence. Defining the reason for creating your website [...]

Sharing Bookmarks

I have decided to add my del.icio.us bookmarks to this blog. You can see them in the lower right hand menu. You can also add me as a friend directly on del.icio.us or on StumbleUpon.
Also, remember to add me to your Twitter and subscribe to this blog via RSS.
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Challenges in getting advertising spend online

Online advertising jumped 25 percent this year, raking in a cool $20 billion, but Internet executives say that figure could have been even higher if advertisers had reliable and consistent ways to measure online audiences.
The challenge is that there is no standard for online metrics – both what to measure and how to measure it.
Advertisers [...]