Posted on February 1st, 2008 by Calle
TradeDoubler has released their Full Year Report for 2007. The report shows a growth in Gross Profit, with transaction margins at a stable level.
In 2008, TradeDoubler will continue the rollout of td Searchware 4, the next generation of the BidBuddy search management software, which was part of an acquisition in 2007.
TradeDoubler – Investor Relations
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Filed under: Performance Marketing
Tags:Affiliate Networks, News, Performance Marketing
Posted on January 31st, 2008 by Calle
I have decided to get back in the social media game – and at the same time put some life into this blog. To do that, I have added a lens on Squidoo, called Personal Social Media Strategy.
Many of us in Online Marketing don’t have the time to spend hours a day, managing social profiles [...]
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Filed under: Social Media Marketing
Tags:News, Social Media
Posted on December 19th, 2007 by Calle
Online advertising jumped 25 percent this year, raking in a cool $20 billion, but Internet executives say that figure could have been even higher if advertisers had reliable and consistent ways to measure online audiences.
The challenge is that there is no standard for online metrics – both what to measure and how to measure it.
Advertisers [...]
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Filed under: Performance Marketing
Tags:Advertising, Internet Marketing, News
