In 2008, TradeDoubler will continue the rollout of td Searchware 4, the next generation of the BidBuddy search management software, which was part of an acquisition in 2007.

TradeDoubler – Investor Relations

Many of us in Online Marketing don’t have the time to spend hours a day, managing social profiles (Facebook, Linkedin, Myspace, Xing) and updating what we’re doing (Twitter). However, there are many things that add to your own productivity and provide backups of information (del.icio.us, Flickr) that are very useful.

For me, as for many of my colleagues, is a shift in mindset. From thinking about the message and image you’re portraying to simply sticking to your core values and not worrying about word picking. In a lot of ways, it’s easier to just be yourself and write what you think, but there’s a point to having a strategy as well.

There are a lot of considerations when defining your Personal Social Media Strategy (PSMS?). Part of it is lifehacking (Wikipedia: Life hack), using strategies to cut through information overload, and part of it is selecting where to engage and prioritize, and how to interact with various types of social media.

Some considerations are:

• How much time do you have for using social media? Reading up on updates, contributing to your social network, staying up-to-date with new services?
• Where should you engage in social media? Your own blog, Answers (see Linkedin or Yahoo), social bookmarking, communities, wikis, podcasting, photo sharing, and so on? How do you pick?
• What to contribute? Self glorification is seen as shameless (and is, don’t you agree?) – even though most people love to talk about themselves. So if you have many interests or just one, how do you define what to contribute to your social network?

So get your voice heard, and join the discussion on Personal Social Media Strategy, or post your comments below.

The challenge is that there is no standard for online metrics – both what to measure and how to measure it.

Advertisers still dont know what surfers want (msnbc.com)