Posted on May 9th, 2008 by Calle
A website without a strategy is like driving through the jungle without a road to follow – you’re bound to get lost before you get very far! After all, there is a reason for every website’s existence – whether it’s revenue or awareness – that justifies its existence. Defining the reason for creating your website [...]
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Filed under: Internet Marketing
Tags:Internet Marketing, Online Marketing Strategy, Social Media Marketing, Strategy, Tips, Tools, Web Analytics
Posted on April 23rd, 2008 by Calle
Recently, I have seen some bad and some good examples of marketing on Linkedin. Like Seth Godin mentions in his Meatball Sundae book, the new type of marketing is not interruptive, like broadcasting to an audience.
What not to do when marketing on Linkedin
Do not post blatant self-promotion in the Answers section. Here’s a real world [...]
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Filed under: Social Media Marketing
Tags:Linkedin, Social Media Marketing, Social Networking
Posted on March 24th, 2008 by Calle
In the fast moving Internet arena, it is easy to jump from marketing effort to marketing effort, trying to keep up with new techniques and technologies online. Some of us get fatigued by the pressure and information overload.
Here are a few ways to get into Internet Marketing, and build a long term Internet Marketing portfolio. [...]
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Filed under: Internet Marketing
Tags:Affiliate Marketing, E-mail Marketing, Internet Advertising Campaigns, Search Engine Marketing, Search Engine Optimization, Social Media Marketing
Posted on March 21st, 2008 by Calle
The contributors to the Forrester Marketing Blog are taking their own advice and getting more personal with their readers. An excellent initiative, adding a picture of the author to each post, so you can get a view of who actually wrote it.
Professional bloggers like Problogger and marketers like Seth Godin all let you get [...]
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Filed under: Social Media Marketing
Tags:Blogging, Personalization, Social Media Marketing
