Why Twitter?

I did it because I don’t get it. When I don’t get it, I try to challenge my stereotypes and make an effort to get it. The popularity of Twitter is too big to be ignored, so I had to test.

Part of a Social Media Marketing Strategy?

I have written about the Pros and Cons of Twittering before, and have to confess that the pros were a challenge, but I tried balancing the sides before casting a final verdict.

Here it is.

I’m throwing in the Twitter towel. No more Tweets from my side. They simply don’t return the value of my invested time. Unless you’re a Social Media specialist, I would recommend staying away from Twitter for professional use (and actually even personal use, if you have a day job).

If you’re suffering from Social Networking Fatigue, or Information Overload in general, check out a lifehacking site for advice. Lifehack.org has a post on how to deal with information overload that may be useful for you.

If you’re like me, a bit tired of having too many options in social networking, and not seeing the point of all of them, try defining your own Personal Social Media Strategy. A Personal Social Media Strategy is a process to structure your use of social media.

• Identify your social media objectives.
• Identify your current social media channels and prioritize based on your objectives.
• Locate potential other / new channels and social media functionality that may help your objectives.
• Create a strategy and plan for spending time and resources on social media, from your prioritized list of social media.
• Follow up regularly to make sure you use your time wisely.

What’s your perspective? Post your comments here or on the Personal Social Media Strategy page.