Although I’m busy writing a (quite long) post on online marketing, I have to stop and mention a very good post from Avinash Kaushik on dashboards. Avinash is the author of Web Analytics: An Hour A Day, which I can recommend to anyone who is new at web analytics, as well as the Analytics Evangelist for Google.

In his post, Avinash takes a look at existing dashboards, available in web analytics tools or from web analytics consultants. The great point he makes, is that most dashboards are not actionable. I’d say that accounts for most reports in most web analytics systems, as well as most other systems with reports.

So how do you create actionable dashboards? Read further on The “Action Dashboard” (An Alternative To Crappy Dashboards)

Filed under: Web Analytics
Tags:Actionable data, Productivity, usability, Web Analytics