TradeDoubler announced today, July 26th, 2007, the acquisition of the IMW Group, with the two search marketing companies The Search Works and The Technology works. The acquisition places TradeDoubler as one of the largest online marketing companies in Europe.

The acquisition provides a lot of synergies for TradeDoubler and the acquired IMW Group. The product offerings are complimentary to each other, and the acquisition extends TradeDoubler’s reach to the Asian markets, from previously only in Europe.

For TradeDoubler clients, this means business s usual in the short term, where the extended product offering and reach will provide benefits for clients in the long term. The brands will be managed independently.

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