I have tested Twitter for a while, with a Tweet once or twice daily, from Google Talk, e-mail and through this blog’s plugin. Smart ways to microblog, easily integrated with various channels.  

Why Twitter?

I did it because I don’t get it. When I don’t get it, I try to challenge my stereotypes and make an effort to get it. The popularity of Twitter is too big to be ignored, so I had to test.

Part of a Social Media Marketing Strategy?

I have written about the Pros and Cons of Twittering before, and have to confess that the pros were a challenge, but I tried balancing the sides before casting a final verdict.

Here it is.

I’m throwing in the Twitter towel. No more Tweets from my side. They simply don’t return the value of my invested time. Unless you’re a Social Media specialist, I would recommend staying away from Twitter for professional use (and actually even personal use, if you have a day job).

Filed under: Social Media Marketing
Tags:Social Marketing, Social Media, Social Networking Fatigue, Twitter