http://www.callehunefalk.com Balanced Leadership in Global Online Marketing & Technology Fri, 27 Nov 2009 21:20:36 +0000 http://backend.userland.com/rss092 en http://www.callehunefalk.com/c/climate-friendly-wordpress/ When for a number of reasons, I decided to [intlink id="137" type="post"]change the name[/intlink] of this blog, I hadn't calculated the implications in SEO efforts needed to compete with myself. Now using Calle Hunefalk (note the link for a little SEO value), I am up against about 85.000 search results ... http://www.callehunefalk.com/c/competing-with-yourself-in-personal-branding/ I just changed the URL for this blog from http://carl-johan.hunefalk.com/ to the more manageable http://callehunefalk.com/. The reason? It's a lot easier to communicate URLs without dashes and periods. My full name is Carl-Johan Hunefalk, but as is the custom in Sweden (where I am from), I've had the nickname Calle ... http://www.callehunefalk.com/c/whats-in-a-name/ The title of this post is the phrase that I use as a Motivational Slogan in my Personal Business Plan. Why use a Motivational Slogan? In a sense, the name speaks for itself – a catch phrase to use for motivation as well as marketing. A business plan normally includes a Vision ... http://www.callehunefalk.com/c/balanced-leadership-in-global-online-marketing-technology/ http://www.callehunefalk.com/c/affiliate-marketing-best-practice/ As social media spreads, web applications need to get smarter. They have to strike up a conversation with each visitor - and become sociable. Part of the next evolution of the web - Web 3.0 to some - is claimed to be the Semantic Web, which enables websites to provide information ... http://www.callehunefalk.com/c/social-media-20-conversational-interfaces/ Like many professional marketers, I glance at what Seth Godin has to say, once in a while. Mostly, it's high-level words of wisdom for any business, with the view that marketing is part of every contact anyone has with the business. Well, here is a courtesy from Seth that ... http://www.callehunefalk.com/c/please-leave-your-1-at-the-sidebar/ It's been over two months since I posted to this blog. Not because of laziness or lack of motivation, but because I have come down with an illness. It's called Thyroid, and it is thoroughly unpleasant. Not that blogging is the cause of this illness, but theoretically stress could be a ... http://www.callehunefalk.com/c/illness-causes-a-blogs-near-death/ Search Engine Optimization (SEO) is not rocket science. However, it's something that you need to actively keep working on, to reach results. I have recently worked with a client on an SEO project, and I have created a process for them in four main parts, to improve their search engine ... http://www.callehunefalk.com/c/four-focus-areas-for-improved-seo/ I haven't been able to post much to this blog lately, since I am busy working on a consulting project. However, I'd just like to mention that this blog is still alive, and will be kept alive in the foreseeable future. I have just added two new affiliate networks in Denmark ... http://www.callehunefalk.com/c/new-affiliate-networks-in-a-down-period/